Pest control used to be a taboo word, with customers valuing discretion and secrecy above all else. No one really wants to admit hey have a pest problem in their homes. While discretion is still very much part of the business, the online world has opened an entirely new world of marketing your pest business. But how do you best market your pest control business?
Word of mouth is still one of the most effective ways to get trustworthy and loyal customers for your business. Of course, this means you need an impeccable reputation and some customers to begin with.
Residential customers’ word of mouth usually does not require more effort from your end. Once a residential pest control customer is happy with your service, they are likely to recommend you to friends and family. But should you use incentives? Yes, but with commercial customers.
Commercial customers may need pest inspections on an annual or biannual basis, so giving incentives to some of your existing customers. By reminding them of your services and your good reputation, they are likely to pass your information on to their business relations.
Get An Online Presence
Being online is absolutely essential as a pest control business these days, even as a business in general. One of the most important things is that your company is found by Google, as this is the most-used search engine by residential customers as well as businesses.
When you type in Pest Control, maybe accompanied by the name of your local area, does your business appear in Google at all? If it does not, then you are unlikely to be found by customers.
Fortunately, there are many ways to increase your visibility on Google. There are many marketing services out there that can take all the hard work and research away from online marketing. Of course, it is still important to find a good price and ensure that your marketing budget meets your current business return and profits. Also the pest control marketing company you choose should have experience in the industry. Why hire pest control marketing from a company who does not understand pest control?
Email Marketing, Flyers, And Responsiveness
Google and social media are the main platforms to focus on, but this does not mean there is no room for email marketing. In fact, email marketing still has a place in the current climate. Of course, the return from emails can be really low if not handled in the correct manner. Fortunately, email marketing can be mostly preset these days, which means you only have to look at it once a month. However, if you are looking for a higher return, it could be worth looking into a specialised marketing company for pest control services.
Of course, you cannot forget about the part of the population that may not spend huge amounts of time online. For these customers, it can be worth advertising with door to door flyers or even in a local publication. Depending on the area you are looking to conquer, prices for these services can vary considerably.
How Content Amplified Can Help You
Content Amplified is specialized in the pest control marketing field. Not only do we provide a full range of helpful tips and tutorials on how to market yourself in the pest control field, but we also provide these services as well. So, if you do not have the time to take care of all the marketing yourself, why not choose the specialist in the field with Content Amplified?